I was very happy watching TV the other day. Last year Indonesian Idol winner, Mike Mohede sung melodiously the jingle from the famous Indomie instant noodle that has been rewritten for my president newest campaign ad. What a great voice Mike! But what made me happier was the fact that finally I have something in common with Pak Beye the president. Just like million other Indonesians, I am an avid user of indomie, our best survival menu during the rainy days, since my college years, like, decades ago.
Happily I told my dear buddy Nicknack (yeah, that’s not her real name, because she hates it when knowing her name getting more famous than it already is.., ha ha haa) about this rare closeness of me with “Mr Instant politician” Pak Beye. Nicknack is the co-owner of a busy Public Relations Company in town who has a very big heart, at least to always pick a phone from me every time I call.
“Hi Nick, (munching enthusiastically) this is Rita, turn on your TV please (keep munching), now!”
“What? I am busy, you know!”
“I know, you always busy, but (keep on munching) it is GOOD!”
“Wait, are you eating something?”
“Huh?.. (giggling) Yeah, I am! “
“And what is that?”
“Errr (reluctantly) indomie.., sotomie flavour, ( giggling nervously) wanna some?”
“Eeeek…, how could you still eating that, Rita! You have promised me to eat only healthy breakfast. A glass of organic fruit and vegetables, and no more junk food! How could you forget? That was your New Year resolution!”
“Yeah…, I know that, but, it is just (sincerely) SO GOOD!”
“Oh my God, My Dear Naughty Buddy Rita, stop eating that! Come on, this is not because you look like Miss Piggy more and more but mostly for your own health. Remember, we are not getting any younger! Arggggh, you are so stubborn! Don’t you know what people say?”
“What?”
“You are what you eat! “
Ouch! Well, what can I say, she was simply right. Careless is my middle name but jeopardize my own health is a very-very stupid act to do. It takes a health-conscious dear buddy to remind me to stay on the track.
There are many ways to describe our true colours. You are definitely what you read, what you eat, or what you say. But in my case, I would put it as “you are who your friends are”.
I may eat junk food, read silly books, and say stupid stuff in daily basis, but I have great buddies to make me a much better person. Isn’t that great?
photos:
1. indomie instant noodle, the original product
2. Mike Mohede (white shirt) on tv singing the SBY instant noodl…ooops, I mean SBY presidential ad 
Behind the screen stories.
Why instant noodle?
Per capita consumption 63 packs/ per years, its a 9 trillion Rupiah markets with double digits growth since 2006.
That is giant and pottential bussines for both INSTANT’s LOVER’s of today’s or the tomorrow INSTANT’s GENERATION.
Why Indofoods noodles?
Bulog/bogasari wheat flour industry have more than 30 years MONOPOLE exprience in this arena.
Why The Jingles?
.
Regarding AC Nielsen its 60 milliards campaign budget was invested in this campaign. (trully not an instant works) so why not lend it for months at one percentile of it cost to produced it self
RITA : Exactly, Mas Donny, the “ideology” behind this ad is commercially brilliant but, again, it simply shows clearly the real ideology in it, the shortcut and plagiarism, which unfortunatelly, at least for me, are not “president materials”.
SBY Presiden Ku…
RITA : Haha, maaf Mas Bintang, kalo mi instan sih perut saya masih doyan, tapi kalo presiden instan, duh, hati saya kayaknya perih ni…
hehehe.. Rit, dulu aku suka banget indomie, sejak keluar dari asrama dan ngekos. tp sekarang dah jarang banget, paling2 sebulan 1-2x, kalo kepingiin.. dan bumbunya hanya dipakai sedikit.
temenku yg tinggal di Perth sampai sekarang masih selalu sedia indomie di dapurnya.
RITA : Indeed, indomie is addictive mbak, hehe.., karena itu aku harus serius mendengarkan nasehat suniknak kita yang tersayang itu, jauhi si instan itu sedapat mungkinlah, karena, semua yang serba instan itu memang terbukti tidak baik buat kesehatan. Bukan begitu bukan, he he he
Pendukung SBY… kalau saya lebih kepada pak “JK”. Hidup “JK”
RITA : Wuahahaha…, kayaknya harus ada terjemahan bahasa Indonesianya nih biar gak makin banyak yang lost in translation yah
I read somewhere a ‘budayawan’ said that the Indonesian(most of them) only have SMP-SMA education, that’s why they chosed SBY as president again.
As indomie is quite ‘cheap ‘ , mean affordable by those most indonesian . What else that affordable by those people. Not think too much! Personally SBY not bad, may be people behind him are. Who cares! He is the president!
At least indomie do them good. They have brain to chose who will run the country. Not like you and me ‘the nonvoter’, confused all the time…………….
RITA : Mbak Pink, thanks for visiting my blog. You’re right, it was not an election to find a real leader, but simply a most popular politician.